Heinz releases keg of ketchup
Image: Heinz US
To celebrate the start of the NFL Super Bowl in the US, AKA the ‘Big Game,’ Heinz is introducing the KegChup – the first ever steel keg of Heinz ketchup.
Inspired by a solution the beer industry has tapped countless times to ensure fans never run dry, the Heinz KegChup allows watch parties to never be short of the crowd-favourite condiment.
For decades, beer has been the MVP of watch parties – yet, the Big Game is the second-largest food holiday of the year.1 The majority of fans tune in to watch the game from the comfort of their home, with 84% making their own party snacks.2
“On game day, fans unleash their unbridled passion for their teams, and their love for Heinz ketchup is no exception, making it a must have for every watch party spread,” said Jamie Mack, associate director of brand communications for Heinz US. “That’s why we’re kicking it up a notch with the Heinz KegChup – the ultimate game-day companion that gives people the freedom to dip responsibly, with our unmistakably rich sauce flowing all four quarters long.”
Standing 19.5 inches tall with an easy to dispense spigot that lets fans measure ketchup with their hearts, the Heinz KegChup holds 114 ounces of the brand’s signature sauce.
For more information about the Heinz KegChup, follow @HEINZ on Instagram and @Heinz_us on TikTok.
1 Brittanica, 2023
2 NielsenIQ, 2025
