Ball and Beiersdorf announce full transition to 100% PCR aerosol cans in Europe

Beiersdorf and Ball Corporation have marked a significant milestone in their strategic partnership, successfully transitioning all of Beiersdorf’s European aerosol cans to 100% post-consumer recycled (PCR) aluminium. This achievement represents a major step forward for sustainable packaging and the circular economy. 

The initiative began with a successful pilot project in 2024, which led to the full rollout of 100% PCR aluminium packaging across the region last year. As a result, many Nivea Men Deo sprays and select 8×4 sprays are now packaged in these sustainable cans. 

This transition enables Beiersdorf to significantly reduce its aluminium packaging emissions. For Ball, the achievement reinforces its leadership in Europe, highlighting its proven expertise in circularity and lightweighting as part of a global commitment to science-based decarbonisation targets. 

As well as the decarbonisation benefits, this cooperation demonstrates the technical and commercial feasibility of fully recycled aluminium packaging at scale and reflects both companies’ shared commitment to climate-conscious designs and responsible business practices. 

“This is more than a packaging innovation, it’s a bold step toward true circularity and fully supporting our Sustainability Agenda,” said Kelvin Oecksler, R&D global packaging development at Beiersdorf AG. “We want to reach net zero by 2045 and for this, we must embed solutions that are a true win – not only for our planet, but also for our consumers and our business. Our strategic cooperation with Ball delivers very well into that.”

“This achievement reflects our belief in the infinite potential of aluminium to drive a world free from waste,” said Victoria Marletta, vice president of commercial, personal & home care at Ball Corporation. “It’s proof that sustainability and commercial success can go hand in hand – and it supports our global commitment to reduce absolute emissions by 55% by 2030.”