Anheuser-Busch launches Straw-Ber-Rita

Anheuser-Busch is to expand its range of fruity malt drinks with a new strawberry margarita cocktail in a can.

Straw-Ber-Rita, an 8% strength drink, is a blend of Bud Light Lime with the taste of strawberry margarita.

The new brand will be available in three pack sizes: 12 pack of 8oz cans and four packs of 16oz and 24oz cans.

The drink is aiming to build on the success of Bud Light Lime’s Lime-A-Rita which sold more selling 500,000 barrels after launching in April last year.

“The response to Lime-A-Rita, especially among non-beer drinkers, was tremendous, and we knew we’d tapped into a winning insight we could build on,” said Rob McCarthy, vice president, Bud Light, “Strawberries and margaritas have long gone hand-in-hand.  Straw-Ber-Rita is a unique twist on a familiar flavour that only Bud Light Lime can deliver.”

By Luke Walsh

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3 responses to “Anheuser-Busch launches Straw-Ber-Rita”

  1. Barbara Clapham says:

    I have been in Florida, and had the opportunity to try your new straw-ber-rita, and thought it was great. Going back to Canada next week and wanted to know if it is sold in Canada yet. Will it be in the beer stores, or sold in liquor stores this year?

  2. Kim says:

    I too would like to know when and if the fabulous Straw-ber-Rita will be available in Canada, specifically New Brunswick!!

  3. Sam Dumont says:

    I brought a pack of Straw-ber-Rita’s back from the USA, and LOVED them!!!!! We live in Alberta Canada, and I was wondering when they will be available to pursuance for us?

    Hope to hear from you folks soon,
    Sam Dumont

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