Noot introduces line of non-alcoholic cocktails

Noot, the fast-growing brand known for crafting ready-to-drink versions of classic cocktails without the alcohol, has officially launched in the US. The brand is now available nationwide at Sprouts Farmers Market as the non-alcoholic beverage category continues to surge, with global sales projected to grow more than 18% annually through to 2028, according to IWSR.

Noot has a simple, joyful premise: make drinks people actually want to drink. The canned flavours include Noot’s takes on the Ginger Mule, Negroni Spritz, Gin & Tonic, Paloma and Margarita. The result is a drink that delivers all the taste and enjoyment of a night out, without any next-day regret.

“We’re thrilled to launch Noot to the US and offer a non-alcoholic drink that delivers on the taste and ritual of having your favourite cocktail,” said Christian Barton, co-founder of Noot. “Our goal has always been simple: make drinks that spark joy. Whether you’re taking a break from alcohol or just want something refreshing between rounds, Noot is here to make life more fun.”

Following its nationwide debut at Sprouts Farmers Market, the brand plans to expand its presence through additional retail partnerships and product innovation, it says.