Budweiser honours FIFA World Cup with limited-edition collectible packs

Budweiser is celebrating 40 years as the Official Beer Sponsor of the FIFA World Cup with the launch of the limited-edition collectible pack – the Budweiser FIFA World Cup Anniversary Pack – bringing to life 11 design tributes to every tournament since 1986.

The Budweiser FIFA World Cup Anniversary Pack consists of a curated set of 11 aluminium bottles and cans honouring the past 10 World Cups and the upcoming 2026 tournament. Starting with Mexico 1986 and ending with FIFA World Cup 2026, each design draws from the visual identity and cultural elements of past tournaments.

Each bottle also features a QR code that unlocks exclusive digital content tied to its era – connecting fans to their favourite teams of the past. Designed in partnership with branding agency JKR, the limited-edition pack will roll out in key non-US markets, including Brazil, China and select European countries, beginning April 2026.

“For 40 years, Budweiser has been part of the moments that bring fans together – on the pitch, in the stands, and everywhere the game is watched by consumers of legal drinking age,” said Richard Oppy, global president, Premium Company at AB InBev. “With this global platform, we are celebrating that shared history in a way that feels as relevant today as it did in 1986 – connecting generations of fans through the passion, energy, and rituals that make the FIFA World Cup so special, while building excitement for what’s still to come.”

The Budweiser FIFA World Cup Anniversary Pack is not available in the United States.