Sazerac Company has announced the national launch in the US of three new ready-to-drink (RTD) cocktail brands, introducing three distinct RTD experiences designed to meet evolving consumer tastes and drinking occasions: Lovebug Hard Cream Soda, Endless Afternoon Whiskey Lemonade, and Buckhorn Whiskey Lemonade.

As consumers continue seeking flavour-forward, convenient drinking alternatives, Sazerac is building a next-generation RTD portfolio focused on innovation, occasion-based drinking and differentiated taste experiences.

“Consumers are looking for more than just another canned drink. They want real spirits, bold flavour and brands that make every occasion more fun,” said Lauren Selman, global growth and innovation director. “We’re incredibly excited to bring these new offerings to market. Each one was created to deliver the quality, taste, and personality consumers expect while making it easier than ever to enjoy great cocktails wherever the moment takes them.”

Spirit-based RTDs continue to be a bright spot in beverage alcohol, with the US RTD cocktail category growing +23% in the last 52 weeks according to Nielsen data.*

Lovebug Hard Cream Soda introduces a true category-first innovation as the first vodka-based cream soda. Reimagining a nostalgic classic for the modern RTD space, it blends indulgent cream soda flavour with a vodka base in a dairy-free, 12oz format. With no sugar, 100 calories, and 5% ABV, it delivers a familiar yet elevated cocktail experience without compromise.

This brand is available in four creamy flavours of Vanilla ‘n Cream, Cherries ‘n Cream, Cola ‘n Cream and Peaches ‘n Cream.

Endless Afternoon Whiskey Lemonade is a refreshing line of whiskey lemonades crafted for laid-back summer days, from backyard BBQs to tailgates and long afternoons with friends.

Made with real whiskey and real lemon juice from concentrate, the brand offers a bright, crisp and easy-drinking experience at 9% ABV. Built for any drinking occasion, Endless Afternoon balances bold flavour and refreshment.

It is available in four flavours: Original Lemonade, Peach Lemonade, Blackberry Lemonade and Ginger Lemonade.

Expanding the Buckhorn Bourbon Whiskey brand into RTDs for the first time, Buckhorn Whiskey Lemonade combines blended whiskey, real lemon juice from concentrate and bold fruit flavour designed for outdoor occasions.

At 7% ABV, Buckhorn brings familiar whiskey taste into a convenient RTD format built for fishing trips, tailgates, camping weekends and backyard hangs.

It is available in four flavours: Classic Whiskey Lemonade, Peach Whiskey Lemonade, Blackberry Whiskey Lemonade and Honey Whiskey Lemonade.

Each RTD cocktail brand is now available at select retailers nationwide in an 8-pack variety format, with a suggested retail price of $18.99.