The FIFA World Cup 2026 hosted in the US, Canada and Mexico, concluded this July with Spain lifting football’s most coveted prize. As celebrations swept across the country, Coca-Cola extended the excitement with a limited edition product, giving consumers the chance to relive the moment through eye-catching golden cans inspired by the iconic trophy itself.

Bringing this special campaign to life required extraordinary speed and collaboration. Crown‘s beverage can plant in Valencia, Spain, turned the concept into reality in just a matter of days, producing millions of premium gold-effect cans with a remarkable turnaround. Coca-Cola then filled and distributed the cans in record time, ensuring they quickly reached store shelves across Spain while the nation was still celebrating its historic victory.

Tim Conybeare, key account director for Coca-Cola at Crown, said: “This was a special campaign for a historic occasion. We’re proud to have helped Coca-Cola turn a celebratory idea into reality in time for Spanish consumers to share in the moment and continue the celebrations. The limited edition can gives consumers the chance to hold a piece of that victory in their hands, while showcasing the unique ability of beverage cans to deliver standout shelf appeal in a highly sustainable package. Well done to all the teams involved.”