Seafood firm pledges $1m to charity

North America seafood company Bumble Bee Foods has announced it will donate at least US$1 million from sales of a new line of canned products certified by the Marine Stewardship Council (MSC).

The introduction of Wild Selections will see a portion of the proceeds going to support World Wildlife Fund’s (WWF). The company is committed to donating thirteen cents per can, for a minimum of $1 million, from the sale of the products over the next five years.

Chris Lischewski, Bumble Bee president, announced the new deal  WWF and MSC.

He said, “As a founding member of the International Seafood Sustainability Foundation working alongside WWF and other leaders in marine resource management, we saw a great opportunity to introduce a line of MSC-certified products that would help further our collective mission to promote sustainable fishing.”

The first products to be launched under Wild Selections in 2013 will include MSC certified albacore and lightmeat tuna, later phases will include salmon, shrimp, clams and sardines.

In March this year the company was forced to recall cans after loose seals were detected.