SweetWater selects Ball Corp cans

SweetWater Brewing Company will debut two of its beers in 12- and 16-ounce aluminium cans from Ball Corporation.

Beginning in the next couple of weeks, SweetWater’s 420 Extra Pale Ale and IPA beers will be available in 100% recyclable, 12- and 16-ounce cans in nine southeastern states, including Alabama, Georgia, Florida, Tennessee, North Carolina, South Carolina, Louisiana, Kentucky and Virginia.

“The fact that more craft brewers continue to add aluminium cans to their packaging mix is testament to the inherent flavour-protecting qualities of the package,” said Bruce Doelling, vice president, sales, for Ball’s North American metal beverage packaging business. “In addition to the aluminium can’s many sustainability benefits, including the fact that more than 60% of the can contains recycled aluminium, cans from Ball will help SweetWater deliver the highest quality beer possible by protecting it from the effects of light and oxygen. It is truly a premium quality package for premium quality beers.”

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