Indie Beer Can Festival launches for independent British brewers
Indie Beer Can Festival, the first UK-wide search for the very best independent beer in cans, has been launched by the Can Makers in partnership with the Society of Independent Brewers (SIBA). Every independent brewer’s beer, regardless of current pack format, is being offered the chance to be showcased in cans at the Indie Beer Can Festival final and potentially be crowned the winner. You can enter the competition here: www.indiebeercan.co.uk
Selected judges will decide the 12 finalists based on written entries. Then each of those not already in cans will receive an exclusive limited production run provided by the Can Makers. In September, at a closed session, influential judges including Chiara Nesbitt, beer buyer for Tesco, industry experts Adrian Tierney-Jones and Jane Peyton, president of Cask Brewing Systems, Peter Love and Graham Fenton, chairman of the Can Makers, will put each of the 12 to the test. The winners will be revealed later in the day at the Indie Beer Can Festival. One beer will take the gold and two runners up silver and bronze, with all winners receiving trophies and e-badges.
Every finalist will have the opportunity to have their beers sampled by influential guests at the Indie Beer Can Festival. The remaining cans will be delivered back to breweries after the event alongside a finalist’s e-badge.
Chiara Nesbitt, beer buyer for Tesco and judge, comments: “I’m a huge fan of independently brewed beer. There has been a massive increase in the variety of independent beers on our shelves as customers tastes evolve and they look to discover new styles. Cans are a great way to achieve stand-out on shelf and keep drinks tasting fresh. In my line of work I’ve seen a lot of canned speciality beers from the US and I look forward to seeing this happen in the UK too.”