Felinfoel selects Rexam cans
Felinfoel, Wales’ oldest brewer, will launch its award-winning Double Dragon Craft Ale in Rexam 440ml cans.
Rogier Keukens, UK sales manager at Rexam, says, “At Rexam, growing with our customers is key, no matter how big or small they may be. The craft beer segment has seen huge growth recently and imports in Western Europe have risen by 46% since 2013. As a key segment, craft brewers are hugely important to us. As a dynamic and rapidly growing segment, we are proud to support brands like Double Dragon. They were the pioneer in bringing modern day brewing into cans and have helped to revolutionise the industry as we know it.”
Philip Lewis, managing director for Felinfoel Brewery, says, “Rexam offered us an effective, efficient and friendly service. Rexam’s understanding of our heritage and tradition translated onto our cans and we look forward to working with them ongoing. We wanted to work with a like minded brand who is also always looking to push boundaries through innovation and forward thinking and Rexam is the perfect partner.”
The 440ml cans produced in Rexam’s Milton Keynes plant will be available to consumers through multiple retailers from 2015 onwards and will be supported by an internet marketing campaign.