Novelis launches evercycle

Novelis has announced the first product in a new portfolio of certified high-recycled content aluminium for speciality applications called evercycle. This new material will apparently enable customers to produce infinitely recyclable products with a lower carbon footprint.

The first product in the portfolio is designed for aluminium food containers. Certified by SCS Global Services to contain 100 per cent recycled aluminium, made up of 90 per cent post-consumer content and 10 per cent customer manufacturing scrap, it is the only material of its kind on the market. For now it is available in the US, but demand is expected to increase overseas.

“The launch of evercycle marks an important next step in our long-term commitment to sustainable aluminium product innovation,” said Phil Martens, Novelis president and chief executive officer. “Our evercycle aluminium appeals to customers who want to demonstrate their dedication to sustainability and attract the growing numbers of environmentally conscious consumers.”

The new product adds to Novelis’ portfolio of high-recycled content aluminium sheet products and is part of the company’s plan to increase the overall recycled content of its products to 80 per cent by 2020.

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