Customised cans made easy
Ball has recently unveiled a state-of-the-art printing technology named Dynamark Effect.
The Dynamark Effect addresses the trend of product individualisation. This groundbreaking ‘metal science’ turns mass produced beverage cans into customised creations.
Capable of producing up to 24 different designs in a single production run, Dynamark Effect debuts in three variable forms. The original in the series, Dynamark Effect 1.0, was launched by Ball in 2013 and showcased the ease with which production personalisation could be realised en masse. Now in 2015 and just in time for summer, Ball introduces the latest installments in the series – 2.0 and 3.0 – each designed to add even further value to the promotional objectives of brands across the beverage spectrum.