Crown impresses with new packaging innovations

Crown unveiled its recent innovations in package design at this year’s Packaging Innovations.

It marks the formal introduction of Crown’s capability to add LED lighting to packaging, adding a unique new look to products targeting consumers over the Christmas period.

Also on display was Crown’s interactive GiftTag technology, which allows for a video message to be embedded onto packaging using a QR code, enabling recipients to view personalised greetings via a cloud app on multiple mobile devices.

Veronique Curulla, european marketing manager of Crown Aerosols and Specialty Packaging Europe, explains: “We are no strangers to innovation, particularly as it relates to packaging for premium and promotional products. Visitors to the stand are able to view first hand how Crown enhances speciality packaging in order to keep its customers’ brands at the forefront of design and functionality.”

At a time when customers require support at every step of the production process, Crown assigns every customer a dedicated team of design professionals, working in partnership to turn their visions into reality and spending the necessary time to fully understand their unique requirements.

Curulla, adds: “Crown’s broad scope of knowledge and technological applications allows us to fully customise a product to meet a customer’s complete and exacting standards prior to production. This allows them to have full confidence when bringing a new product to market.”

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