Success for Crown at Brau Beviale
Crown showcased a wide range of products and services at this year’s Brau Beviale show in Nuremberg, Germany. It introduced two new products, including the CrownSmart, an interactive application that allows brand owners to instantly access consumer behaviour via a Data Matrix code (DMC) beneath the tab of a beverage can.
The second is the Cottle, which is derived from the popularity of the CrownSleek range and enhances product placement and enables brands to stand out from their competitors, via a combination of can body and end.
Matt Twiss, marketing and business development director at Crown, says, “We are at Brau to showcase our competitive advantage, the effectiveness of our people, ideas and processes, and to discuss our aspiration as a company to keep the impact on the environment to an absolute minimum.”