Crown triumphs with Victoria’s Kitchen
A new line of beverages from Victoria’s Kitchen, inspired by traditional and artisanal European recipes, has won recognition for its matte finish, 12 ounce sleek styled cans by Crown Beverage Packaging North America.
The cans were named a gold award winner in the liquid refreshment category of the 2015 Global Packaging Design Awards. Entries were judged on graphic design, innovation, and structural design.
Crown’s sleek line cans deliver a smaller serving size and feature a matte finish that draw attention to the graphic designs, which were developed by QNY Creative. The 50 calorie drinks are available in four flavours, including almond water original, almond water coconut, organic ginger lemonade and organic peach ginger lemonade tea.
David Melanie, Victoria Kitchen owner, said: “Our beverages are meant to be enjoyed ice cold or combined with favourite spirits for one of a kind cocktails. Our brand features imaginative blends of healthful natural ingredients and enjoyable flavours. And our packaging successfully conveys the way our specialty drinks transport everyone who drinks them.”
Ron Skotleski, director of marketing at Crown, added: “It is very rewarding to support Victoria’s Kitchen in winning this major industry award. Our team works very hard to partner with our customers, meet their vision, and create a truly unique, differentiating package.”