Urban Chestnut launches Urban Underdog in Ardagh beverage cans

Urban Chestnut Brewing (UCB) has partnered with Ardagh Group to develop and release an on-premise only package for St. Louis, US available at local bars and restaurants.

By packaging Urban Underdog, an American Lager, in Ardagh 16oz beverage cans with a matte finish, Urban Chestnut has activated a new look for the American staple in canned beer.

David Wolfe, president and co-founder, UCB, explained how this new offering is indicative of the company’s efforts to expand its growing customer base:

“From a brewing perspective, we’ve been primarily focused on offering our traditional, true-to-style European beers (our Reverence Series) and our modern, American craft beers (our Revolution Series), but Underdog sits somewhere in between,” he said.

“Urban Underdog, as an American lager, has a wider ‘built-in’ appeal than our core offerings. And by packaging this beer style in these uniquely finished Ardagh cans, we’re utilising the can’s surface to feature our brand with a simple design and shiny yet matted finish that provides the great product inside the can with an eye-appealing, standalone delivery vehicle, the beverage can.”