Prime Controls appoints new marketing manager

Beth Graves has been appointed as the new marketing manager at Prime Controls.

Prime Controls is a leader in metal thickness detection for flat sheet metal detection.

Graves will be responsible for brand management, company communications, market research, distribution expansion strategy, as well as sales and engineering support.

She joins the Prime Controls team from Clearwire Corporation, headquartered in Seattle, Washington. Clearwire is a pioneer in 4G mobile broadband and built the first 4G network in the country. It was there that Graves served as the Channel Marketing Manager for the Local and National Indirect selling channels.

Graves also comes to Prime Controls with experience in multiple facets of marketing, including field and B2B, with a particular interest in start-ups and product launches. She has also held a marketing position at Rittal Corporation, a leader in modular enclosure technologies. Graves holds a Bachelor of Science in Business from Wright State University, where she studied marketing and management and graduated with honours. Graves is currently pursuing her MBA.

“I’m very excited to be a part of the Prime Controls team. They have many exciting new products on the horizon, and I’m looking forward to assisting with both their launch and in the growth of the company. These are the environments in which I thrive,” says Graves.

Larry Tucker, president of Prime Controls, added: “We’re thrilled to bring Beth to our team at Prime Controls. Not only will she help define our business and our brand, but also play a key role on our leadership team. We’re looking forward to the flavour she will add to our group.”