A1R water in cans introduced to US festival

At this year’s South Beach Wine & Food Festival, South Florida-based atmospheric water generation leader, A1R water, is introducing its still and sparkling water at 17 official Festival events across five venues – including Jungle Plaza in the Miami Design District, Eden Roc Miami Beach, The Setai, Joia Beach, and The Hangar at Coconut Grove.

Using air-to-water technology, A1R water transforms ambient humidity into mineralised water that never touches the ground before packaging it in sustainable aluminium cans – and is expecting to distribute 20,000 cans throughout the course of the festival.

The South Beach Wine & Food Festival brings together food, hospitality and consumers, who care deeply about quality and experience, making it an ideal event for introducing A1R water’s new way of hydrating,” said Pete Carr, CEO of A1R water.

“With drought conditions and water conservation becoming an urgent reality, the region is actively looking for alternative solutions that reduce reliance on stressed groundwater systems. A1R water’s air-to-water technology offers a sustainable way forward that’s increasingly relevant here and beyond.”

This activation comes on the heels of A1R water’s recent announcement that it is the exclusive Water Partner of the Inter Miami CF and Official Partner of Miami Freedom Park. Reflective of its rapid growth, the company also has a partnership with Miami Heat, a national distribution deal with Southern Glazer’s Wine & Spirits, and is developing a production facility that will bring its water to more consumers.