Verifying recycling
Aerial view of the Indianapolis Motor Speedway, an automobile racing circuit home of the Indianapolis 500, in 2024. Image: eqroy/stock.adobe.com
Here at CanTech, we love seeing accountability for large-scale waste management, especially at festivals and other related events.
At this year’s Indianapolis 500 race, taking place on Sunday (24 May), Circular Solutions, a US specialist in recycling verification, will deploy its Circular OS platform to independently verify and track landfill diversion for beverage containers, including aluminium cans and PET bottles. The system will operate across race activities, creating a clear, auditable record of how materials are managed after collection.
“Events of this scale generate a massive volume of materials in a short period of time,” said JT Marburger, CEO of Circular Solutions. “The opportunity is to turn that activity into something measurable and actionable. By bringing independent verification into the process, we’re helping event operators generate clear, usable data on where materials are going, how much is being diverted from landfill, and where improvements can be made over time. From the track to the field and beyond, that’s how we’re helping large-scale events move toward more transparent and accountable recycling systems.”
Alongside partners and Republic Services, a leader in environmental services providing material collection and processing, Indianapolis Motor Speedway will verify the materials collected are recycled and will provide a total landfill diversion rate. Providing this kind of data could be game-changing for future events, particularly given all the negative national media coverage after festivals etc, which always focus on the waste left behind.
Circular Solutions also has additional deployments underway across major events in the US, including the Special Olympics in Minnesota from 20 to 26 June.
Know of any upcoming events where tracking, tracing and collecting will be taking place? Get in touch via the details below.
Alex Rivers (she/her), CanTech International editor
Keep in touch via email: [email protected], LinkedIn: CanTech International magazine or X: @CanTechIntl
