Athletic Brewing Company debuts patriotic packaging and new brew

Athletic Brewing Company, America’s largest dedicated non-alcoholic brewer, is kicking off the US summer 2026 season with its largest-ever seasonal media investment, the debut of a new national commercial and the release of limited-edition patriotic packaging — all designed to bring people together as the nation celebrates its 250th anniversary this Fourth of July.

Launched earlier this month, Exceed Every Expectation spotlights Athletic Brewing’s Run Wild IPA and stars Athletic Brewing co-founder and COO, John Walker, alongside an Athletic brewer and sensory specialist, food and beverage tastemakers, and celebrated culinary artists. Together, they share what makes Run Wild the quintessential IPA.

“From the very beginning, Run Wild has represented what’s possible when you refuse to compromise on quality, flavour and brewing standards,” said Rosalie Kennedy, senior director of marketing for Athletic Brewing. “With Exceed Every Expectation, we’re celebrating the brew that redefined the perception of non-alcoholic beer, changed the way we drink, and continues to surprise beer lovers with every sip.”

In the new TV spot, chef and restaurateur Chris Cosentino described his first time trying Athletic Brewing as a “revelation,” while veteran beer industry writer Jenn Litz-Kirk called Run Wild a “great IPA, period.”

Acclaimed chef and Athletic investor David Chang, journalist and author John Holl, and Athletic teammates Ryan Galligan and CalebMalaer also appear in the new commercial.

The arrival of the new ad campaign coincides with the release of special-edition Run Wild packaging adorned with stars and stripes, and the launch of Fruited Fields, a non-alcoholic radler inspired by the vast views of the American countryside.

To commemorate America’s semiquincentennial, Athletic Brewing has wrapped its Run Wild IPA 12-packs and 12oz cans with red, white, and blue visuals for a limited time.

“As the country comes together to celebrate this historic milestone, we wanted to create something that invites everyone to raise a can of Athletic and salute the moment,” said Kennedy. “Whether it’s a backyard barbecue, a beach day, or watching fireworks with friends, we are proud to help redefine how people gather, connect and celebrate together.”

Crafted for the modern-day pioneer, Fruited Fields is brewed with raspberry, white grapefruit and blueberry flavours (with other natural flavours) for a smooth sweetness with a bright kick. Lush berry aromas and a twist of white grapefruit give each sip a clean, refreshing finish.

Each 12oz can of Fruited Fields is less than 0.5% ABV and contains 80 calories, 15g of carbs, <1g of protein, and 0g of fat. It is now available in 12-packs at retailers nationwide, and in 6-packs on athleticbrewing.com.