Swaay Technologies, an Irish industrial technology company, has closed an equity investment round of more than €2m, led by BVP with participation from members of the BVP Investor Club. This round will fund Swaay’s commercial ramp-up with the rollout of its distributed direct-to-shape (DTS) digital print platform. 

Swaay was founded in 2026 by a management team with decades of experience in the technology, beverage and print industries. It is building a full-stack platform to help beverage co-packers and producers adopt emerging DTS technology. 

The founders have established initial management and technical teams in Mullingar, Ireland and Quebec, Canada to position Swaay to serve clients across Europe and North America from the outset. 

The growth of long-tail FMCG consumer brands in recent years, particularly in beverages, has resulted in tens of billions of plastic shrink sleeves and labels now being used globally to address the short-run market. Fragmented labelling rules, national deposit return schemes and demand for tailored messaging add complexity to every run. 

DTS printing eliminates plastic labels and shrink sleeves entirely by printing artwork directly onto the container. As a result, brands get far greater flexibility, easier recycling and shorter lead times. 

A billion cans a year have already moved away from plastic as early adopters have proven the benefits. Billions more will follow as DTS closes the remaining gaps on cost, geographic availability and quality. 

Swaay is built to tackle these remaining hurdles head-on by embedding new manufacturing innovation with software and data to deliver a scalable platform to drive widespread DTS deployment. 

“Brands care whether they can get a market-ready product in weeks, in the quantity they need and in the markets they want to serve or test. This round helps us serve this real demand commercially,” said Mark O’Donnell, CCO and co-founder, Swaay Technologies.  

DTS is already a multibillion-euro sector and growing rapidly. Swaay is focused on beverage cans, where the case for moving away from plastic labels is strongest. These ambitions are anchored in deep experience and a strong team. 

CEO and co-founder, Ciarán Gorman, previously co-founded the Bevcraft Group. He said:“I’ve just spent a decade on one successful international scale-up journey and I’m now ready for the next challenge. This time round, it’s a different sector, different founder team and different solution set, but the same principles of using technology to solve long-tail complexity. 

“I see a huge opportunity to build and scale Swaay into a global technology-driven company from Ireland. BVP and the BVP Investor Club understood our ambition from the very first meeting, and we are delighted to have them with us on this journey.”