Harley Davidson and Coors mark joint 110th birthday

Special cans of Miller High Life are being created which will feature the logo of iconic motorcycle brand Harley Davidson.

Bizarrely, both brands were invented on the same street in Milwaukee, USA 110 years ago.

Bill Davidson vice-president of the Harley-Davidson Museum and great-grandson of Harley-Davidson co-founder William Davidson officially kicked-off what is planned to be a multi-year partnership with Miller High Life by helping brewmasters make a batch of the beer.

The unique batch featuring commemorative Harley-Davidson designs will be featured on Miller High Life cans and packaging, but the beer will not be specially marked and will instead be distributed like any other batch of High Life brewed in the Miller Brewery.

“It’s incredible to think that Harley-Davidson and Miller High Life were born on the same stretch of road 110 years ago,” Davidson said. “This partnership and our 110th anniversary events in Milwaukee celebrate our common bonds, our shared history and our bright futures.”

“It’s an honour to brew a beer that has helped people celebrate the high points in daily life for 110 years,” said Dr David Ryder Miller High Life head brewmaster. “But to share this moment with Harley-Davidson and the Davidson family is truly special.”

The partnership will also see customised Harley-Davidson motorcycles with Miller High Life graphics at participating retail stores.