From the sublime to the ridiculous

I can imagine there are a few jaded individuals this week as it’s back to normality after a busy show schedule. For me at least, Metpack certainly lived up to expectations and it was a delight to see so many of you sampling our refreshments on our stand. Neil’s Morgan safely arrived back on home soil too!

The numbers indicate that the show is strengthening year-on-year, with 7,200 trade visitors, and a record number of exhibitors (300).

For chairman of the Metpack committee, Wolfgang Niemsch, the show was about smart technology and the increasing digitalisation of the industry. It was hard to disagree with this analysis, which was broadly in-line with my own views (see blog 3.5.17). There will be a Metpack review to follow in our June issue.

From the salubrious environment of Metpack, I then experienced Interpack for a day, which couldn’t have been further from my experience at Metpack. Unquestionably it’s an essential port of call for the packaging industry, but the sheer scope of the show made me feel like I wasn’t able to do the event justice.

It’s unapologetically commercial, and it did leave me feeling a little cold after such a positive show prior. I heard frequent grumbles of the cost of everything (even charging for food and drink in the press area), and a few individuals felt the show is simply too long and needs scaling back. However, the sheer number of tourists it brings to Düsseldorf suggests this is a non-starter. At least it’s only every three years though; grateful for small mercies!

The travelling circus that is the metal packaging industry rolls onto Chicago for IMDA. Please do get in touch if you would like to meet up at the show.

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