Expanding the categories for metal closures

The aluminium closures campaign Turn 360˚ is being expanded to spirits, water and oils. In the past few years, the number of aluminium closures used for wines, spirits, table waters, and oils throughout Europe has grown rapidly to a total figure of over 16 billion.

The campaign will highlight the benefits, such as flavour preservation, quality assurance, recycling, sustainability, convenience, technology, cost efficiency, and design. We will be reporting on the progress of the expanded campaign as it is rolled out across Europe, and we are sure that the uptake will be significant, as it has proven itself in the wine category so thoroughly.