Emoji’s on cans
Pepsi has launched a ‘PepsiMoji’ campaign set to launch into 100 markets this summer, featuring emojis on bottles and cans.
A representative confirmed the campaign to Adweek and said the emojis will be featured on its regular, Max and diet/light drinks.
All of the designs use Pepsi’s circle global shape and the colours of blue, red and white in keeping with the brand’s logo.