pepsi
An efficient saving
Alex Fordham was recently granted an exclusive interview with CIE’s general manager, Franco Falcone. Falcone spoke candidly about CIE’s new Zero Liquid Discharge (ZLD) technology, which is set to transform how metal packaging companies consume water.
Make in India
Atit Bhatia of Hindustan Tin Works (HTW) gives an overview of the Indian marketplace.
Beyoncé to star on aluminium bottles
PepsiCo Beverages Italy is too feature pop-star Beyoncé on a limited run of Rexam’s Fusion aluminium bottle. The singer, who appears very pale on the bottle, and PepsiCo have partnered with each other for a series of adverts and on can promotions in 2013. But in Italy, where the aluminium bottle for the drinks is […]
Pepsi cans still contain cancer-causing chemical
Pepsi has still not removed a potentially cancer causing chemical from its cola drink. According to research commissioned by the Centre for Environmental Health (CEH) rival drink Coca-Cola has changed its caramel colouring in the United States. But, outside of California, Pepsi is still using colouring with high levels of the cancer-causing 4-methylimidazole (4-MeI). California […]
Belvac hints at more can shapes
At least three new can shapes are in development following the launch of Budweiser’s bow-tie can, according to the company that created the machinery to make the can. Ricardo Ruiz de Gopegui, vice president branded package solutions, at Belvac Production Machinery wouldn’t be drawn on who the company is working with but at least three […]
Pepsi cola cans to feature Beyonce
PepsiCo has turned to pop super star Beyone Knowles in a bid to turn around its cola business. PepsiCo has stepped up the marketing around its namesake product after admitting it faces a “challenge” selling cola in the US market particularly. The problem for the company is its sports drinks, teas and other products are […]
Coke cans the most dropped
Cans of Coca Cola are the most dropped by litterbugs according to a new survey by the Keep Britain Tidy campaign. For the first time the campaign invited volunteers to join surveying staff and more than 500 people signed up to count over 37,000 pieces of litter dropped around the UK. The survey, which was […]
A costly can
Brazillian football star Ronaldinho made a costly error when he was recently pictured drinking a can of Pepsi at a press conference for his new club Atletico Mineiro. According to reports, he has lost a sponsorship deal with Coca-Cola which was reported to be worth up to £1 million. Reports state that the star’s contract […]
Pepsi Twist gets a new look
Pepsi Twist has been given a new look after being packaged in Rexam’s Fusion aluminium bottles.
Pepsi release Michael Jackson cans
Drinks giant Pepsi is releasing one billion cans featuring images of the late singer Michael Jackson to coincide with the 25th anniversary of his album Bad.
New ‘handy can’ size from Ball
A new compact can has been launched by Ball Packaging Europe. Pepsi Max, Diet Pepsi and Pepsi are the first drinks to be sold in the new 25cl format in the UK. The shorter and more compact 25cl can format is designed to stand out from the normal and attract attention at the point of sale.
New look for Pepsi Istanbul
Rexam Beverage Can has teamed up with Pepsico Beverages Turkey to design a can for Pepsi Istanbul, a limited edition lemon and mint twist on the classic drink. Hülya Avsar, one of country’s most famous celebrities and spokesperson for local Pepsi campaigns, designed the 33cl cans, produced at Rexam’s Manisa Plant in Turkey.
Diet Pepsi launched in slimline cans
PepsiCo has launched a new slim line Diet Pepsi can in conjunction with New York’s Fall 2011 Mercedes-Benz Fashion Week. The Diet Pepsi Skinny Can will be available to consumers nationwide in March.
Berlin Packaging buys Continental Packaging Solutions
Berlin Packaging, a leading supplier of plastic, glass, and metal containers and closures, has announced the acquisition of Chicago-based Continental Packaging Solutions. The company says the transaction is designed to expand the resources available to customers for fast and expert service and cost-effective rigid packaging.