Rexam gets racing
Rexam has collaborated with Big Shock, a Czech energy drinks brand, to create a limited edition range of can designs.
The celebratory cans showcase the brand’s sponsorship of the Trabant Expedition, the nation’s most popular car rally.
Created for Big Shock’s original and gold flavours, the designs reflect the dynamic and adventurous nature of the car expedition. The weathered look and feel of the design incorporates passport stamps and map coordinates, encouraging consumers to engage and follow the 15,000km journey.
Petra Dlhouhá, marketing director at Al Namura, said: “The sponsorship of the Trabant Expedition is really important to us as it associates our energy drink, Big Shock, with this exhilarating car rally. We needed a stand out design to engage with both Big Shock and sports fans helping us drive awareness. The clever designs bring to life the Trabant Expedition for our consumers and we’re thrilled with the outcome!”
Arjen van Zurk, marketing manager at Rexam, added: “We’ve worked with Big Shock for over 15 years and have a great relationship. For these designs, we have used traditional ‘wet on wet’ printing technology to successfully reflect the exciting and intrepid nature of both the brand and the expedition.”
The 500ml cans, manufactured out of Rexam’s Enzesfeld plant, were launched on January 11th and are available until April through various retail channels in the Czech and Slovak Republics.