Ardagh launch beauty aerosol can

To launch its new hair care product ‘Elnett Crème de Mousse’, l’Oréal Paris has chosen a 200ml aluminium aerosol can in its familiar gold coating, produced by Ardagh at its specialist plant in Beaurepaire, France.

The product is set to become another milestone in the company’s impact on the hair care market. It extends the l’Oréal Elnett range into a mousse version, combining the benefits of mousse in providing extra volume as well as shine and hold with the softness of cream.

Marc Bettinger, sales director of aluminium packaging from Ardagh said: “We have been proud and privileged to produce the iconic Elnett aerosol since its launch over 55 years ago. We are very pleased that the beauty of the distinctive gold metal gloss with the associated graphics is being continued on this important new range.”

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