Coca-Cola partners with Ardagh

Ardagh has announced that it is featuring Coca-Cola Europe’s latest marketing campaign on its 25cl shaped aluminium bottles.

The campaign entitled ‘Taste the Feeling’ is launching throughout Europe and the bottles will be printed at Ardagh’s specialist plant in Beaurepaire, France, to create a hundred different images. Each one will be a full scale high definition photographic image printed across the entire surface of the bottle for maximum effect.

This marks a significant shift in Coca Cola Europe’s marketing strategy, where, for the first time, all its trademark brands will be united in one global creative campaign.

Marc Bettinger, sales director of aluminium packaging at Ardagh Group, said: “This is one of the most pleasing of the many recent projects that we have worked on with Coca-Cola Europe. It is a perfect example of the impact that high definition print on a metal surface makes to the bottle, and we are delighted once again to be playing our part in such an important progression of this iconic brand.”