Ball to showcase latest can range at drinktec
Global can manufacturer Ball will be returning to drinktec this year. The world’s leading trade fair for the beverage and liquid food industry will be held in Munich from 11-15 September.
Ball’s stand will showcase its Strawster can, aluminium bottles and Dynamark variable printing. Visitors will learn how to maximise the design impact of cans using print effects, and find out about Ball’s graphic and design centre capabilities. The brand will reveal its extended range of can sizes, including brand new sizes such as the 90-centilitre King can, 25-centilitre Sleek can and the 45-centilitre Super Sleek can – all displayed on a ‘Can-Shi bar.’
Ball will also be hosting ‘Happy Hour’ events, which will focus on beverage categories including craft beer, water, juice, tea and coffee. Discussing recent successful case studies such as Garden Brewery and SKIWATER, the events are aimed at those wishing to launch their beverage in cans, or add cans to their existing packaging mix. The sustainability and infinite recyclability of the can also will be highlighted.
Ana Neale, marketing director at Ball, said: “We are very excited about our presence at drinktec this year. Drinktec gives us the perfect opportunity to showcase our entire product range, to demonstrate the sustainability of the can, and to feature our innovative technologies. We very much look forward to discussing with potential customers about how cans will help grow their brands.”