etma’s Tube of the Year 2017 competition

The European Tube Manufacturers Association (etma) has chosen the winners of its annual Tube of the Year competition during this year’s annual meeting of its members in Vienna.

A jury of experts from the association’s member companies judged the entries and selected winners in the categories aluminium, plastic, laminate and prototype tubes.

A range from Italian tubemaker La Metallurgica was chosen as the Aluminium Tube of the Year 2017. The tube is used for a spread cheese in different flavours: chilli, paprika and pepper.

The winning tube in the Plastic Tube category is produced by German manufacturer Tubex Wasungen for Schwarzkopf’s BC Fibre Force range.

The winner in the Laminate Tube category was from the world of veterinary medicine. Here, Hoffmann Neopac AG of Switzerland provided a solution for its client, MSD Animal Health.

Swiss manufacturer Hoffmann Neopac was also successful in the Prototypes category. Its new Stylo tube was specially developed for liquid and semi-solid products that need to be applied very precisely at a very specific point. For this, the Swiss company offers three different applicators: the Stylo Liner, the Stylo Pipette with a Dropstop function, and the Stylo Bristle.

Gregor Spengler, etma’s secretary general, commented: “Year in and year out our competition demonstrates the capabilities and inventiveness of the European tube industry. At the same time, trends and developments that will ensure the continued success of the tube ─ a proven yet nonetheless modern form of packaging ─ become apparent.

“This was again the case in 2017. The focus is now on new printing techniques that facilitate the use of fascinating designs and make the tube as a whole even more attractive at the point of sale. The close cooperation between client and manufacturer creates new user-friendly packaging solutions and at the same time opens up new areas for products and uses. Our etma member companies are waiting at the ready.”

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