One-litre can released in Europe
A new one-litre can has been launched by Rexam in Western Europe.
The can maker introduced the two-piece King Can into the German market in March.
The new can size has been released by Carlsberg in response to growing consumer demand for an alternative to the existing three-piece, non aluminium one litre can range already available in some parts of Germany.
Tuborg Pilsener, brewed by Carlsberg, is already available in the Russian market, but the one-litre aluminium cans are a novelty in Western Europe.
“These cans, and their distinctive on-shelf presence, help our customers to tower over the competition and appeal to a new range of consumers,” says Welf Jung, business development director at Rexam Beverage Can Europe and Asia. “As a real eye-catcher the new Tuborg can offers the consumer a unique drinking experience and I’m sure that it will attract many impulse buyers.”
The DWI (Drawn Wall Ironed) cans are only produced by Rexam, and are infinitely recyclable without loss of quality.
With an extensive range of lacquers and finishes available, the King Can can be tailored to fit customer needs, making it as eye-catching as possible.
