CCEP announces Sprite brand refresh
Coca-Cola European Partners (CCEP) has announced that it will be unveiling a brand refresh as well as a new Sprite Lemon Lime and Cucumber No Sugar variant.
A new bottle and brand re-design will be implemented across the entire Sprite portfolio. The new look will retain the iconic green colour Sprite has used since 1961, teamed with the inclusion of lemon and lime imagery on all can and bottle formats. The dimples that currently feature on existing 500ml bottles of Sprite will now form part of the 2L bottle design.
Sprite will be backed by a £3.3million marketing campaign, targeted predominantly at millennials, who are believed to consume around 65% of flavoured carbonates in the UK.
Made from 100% natural flavours and available in 330ml cans, 500ml and 2L PET bottles, Sprite Lemon Lime and Cucumber No Sugar is soft drinks tax exempt, contains zero calories and is free of caffeine and preservatives, the brand says.
Simon Harrison, customer marketing director GB at CCEP, said: “This month marks an exciting time for Sprite as we announce its biggest investment in over five years. The introduction of the Cucumber flavoured variant and brand redesign will look to grow one of our much loved core brands which is currently worth almost £55million in GB.
“With zero sugar flavoured carbonates currently driving growth within convenience and grocery, there is no better time to launch Sprite Lemon Lime and Cucumber No Sugar which we’re confident will excite our core millennial audience who are always on the look out for new innovative flavours and experiences.”