Ball reveals Cameo End Printing

Ball Corporation’s newest beverage can innovation is helping customers put a colourful lid on their infinitely recyclable aluminium cans from Ball.

Available for the first time, Ball’s proprietary Cameo End Printing extends customer branding to the top of the can, adding appeal for consumers looking for their favourite beverages.

Ball will debut Cameo End Printing at the Brewers Association Craft Brewers Conference and BrewExpo America (30 April-3 May 2018, Nashville, US).

Jay Billings, vice president, commercial, for Ball’s beverage packaging North & Central America business, said: “Ball’s Cameo End Printing delivers both branding advantages for our customers, and functional benefits for consumers.

“For our customers, Cameo extends the can’s 360-degree billboard to the top of the package, further increasing brand visibility and offering exciting new possibilities for contests, special promotions and limited release packaging.

“For consumers, Cameo makes searching for your favourite brand easier in coolers and convenience stores, where the top of the can may be the most visible part of the package.”

Cameo will be commercially available in early 2019.

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