Ardagh produces Nivea’s new deodorant look
Nivea, deodorant brand, has announced a new look for its female range featuring an aerosol can designed by Beiersdorf and manufactured by the Ardagh Group.
Key aspects of the three-year re-packaging process were the two multiple stage necking systems at Ardagh’s specialist aerosol plant in Veenendaal, the Netherlands, to produce the long sleek can in the most efficient and precise way.
The design was market tested for consumer reaction and comment. The favourable response, together with an improved shelf stand-out – the can is 9mm taller than its predecessor – contributed to its recent successful launch in Europe.
Bernhard Meier, commercial director at Ardagh’s metal division, explained: “With our long-standing customer, Beiersdorf, we investigated various technologies at the cutting edge of aerosol can production. As a result, we believe we have set new standards for high quality metal packaging for today’s consumer.”
Klaus-Peter Stange, global packaging research & development at Beiersdorf, added: “Finding an optimum production solution for this sleek new design was crucial and we are very pleased with the outcome of what has been a very complex but rewarding project. Ardagh’s commitment to excellence throughout this project was much appreciated.”