Corona stackable six-packs eliminate need for plastic packaging
In an effort to move away from plastic six-pack rings, Corona beer is doing away with extra packaging altogether with its new can.
The new cans, called Fit-Packs, have threading at the top and bottom that allow them to be connected and stacked on top of each other, eliminating the need for additional packaging.
Fit Packs are a product of Grupo Modelo parent company Anheuser-Busch InBev and American advertising agency Leo Burnett. Fit Packs are currently being tested in Mexico, but the company is planning for a wider rollout in the future.
“In the beverage industry, there have been many solutions for cutting back the use of plastic,” said AB-InBev marketing vice president Carlos Ranero in an English translation of a video accompanying the campaign. “However, none has been fully adopted because they require the use of other materials.”
“We want this solution to be open-source to everyone so the entire industry has access to the blueprints,” said Clarissa Pantoja, Corona brand director at AB-InBev, in the translated video.