Crown opens new US-based graphics studio
Crown Beverage Packaging North America has opened a new graphics studio in the US, to help its North American beverage brands maximise the impact of their packaging graphics and expedite product launches.
The unit, based in Ambler, Pennsylvania, features cutting-edge technologies that shorten product development timelines and allow for design mock-ups in real-time. The facility enables customers to have hands-on involvement alongside on-site experts to produce finished packages that create brand differentiation on the shelf.
The studio provides a comprehensive suite of services, ranging from consultation and colour and ink recommendations to separation and a preview of the finished product. In-house staff with expertise in can design, colour, pre-press, and layout are available to guide the entire process. With a wide array of design samples and applications on-site, customers can get an up-close look at Crown’s innovations and take inspiration for their own packaging.
The graphics studio is also equipped with advanced technologies that can quickly turn design concepts into reality. A state-of-the-art pilot line can produce a sample package on-site, confirm that colours and separations are accurate and allow for designs to be reviewed and revised on-the-spot.
On-site INX representatives are available to provide ink expertise and guidance. A high-quality digital proofing line can create quick mock-ups without the full process of conventional piloting, previewing designs on demand and ultimately speeding the transition to commercial production. The studio also handles production of printing plates for all US and Canadian plants, including standard computer-to-plate (CTP) plates and high-quality printing (HQP)/direct laser engraving (DLE) plates.
“Our new graphics studio represents the changing beverage landscape,” said Paul Fennessy, director of graphics at Crown. “Today, brands are recognising that in many cases, the can serves as the customer’s first experience with a product. The size, look, feel – and of course, the graphics – create a first and lasting impression in the mind of consumers. When designed with these factors in mind, cans are able to foster a valuable connection and build brand preference.”