APEAL announces presence at Interpack 2020, promoting sustainability

Handling process at NLMK La Louviere (NLMK Group)

The Association of European Producers of Steel for Packaging, (APEAL) has announced that it will host a stand at this year’s Interpack show in Düsseldorf.

Alexis Van Maercke, secretary general of APEAL, said: “Interpack is the global meeting place of the packaging industry. Sustainability has never been higher on the agenda and as global interest in alternatives to plastic continues to grow, Interpack is the ideal platform to showcase steel as the model material for a 21st century circular economy.”

Illustrating how it is “Protecting Today, Preserving Tomorrow”, the APEAL stand will offer visitors an opportunity to discuss how steel is innovating to cut waste, to help brands differentiate and drive sustainable growth.

Van Maercke added: “Steel for Packaging remains one of the most established, familiar and highly trusted packaging materials.

“But not everyone is aware of the full sustainability advantage of cutting waste or recycling infinitely. Steel’s unbeatable strength protects products today, minimising damage, loss and waste at all stages of the supply chain. That’s particularly important in the current drive to save food.

“And once used, steel can be fully recycled, over and over again, with existing infrastructure and processes that need today’s steel scrap to make new steel products for tomorrow.”

APEAL will be located in Hall 7a, stand B21 at Interpack from 7-15 May 2020.

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