Ball Corporation’s aluminium cup recognised in Fast Company’s 2020 World Changing Ideas Awards
The Ball Aluminum Cup™ was recognised as one of Fast Company’s 2020 World Changing Ideas
Ball Corporation‘s aluminium cup has been recognised in Fast Company’s 2020 World Changing Ideas Awards with an honourable mention in the consumer products category. Now in its fourth year, Fast Company’s World Changing Ideas Awards honour products, concepts, companies, policies and designs that are pursuing innovation for the good of society and the planet.
“We are honoured that Fast Company recognised the Ball Aluminium Cup as a world changing idea,” said Daniel W Fisher, senior vice president and chief operating officer, Global Beverage Packaging.
“We designed the cup to provide consumers with a better, more sustainable way to enjoy their favorite beverages while helping to alleviate pollution associated with single-use plastic cups. We look forward to ramping up production of the aluminium cup later this year and eventually expanding its adoption to bars, breweries and retail locations across the United States.”
Ball, an established leader in sustainable aluminium packaging solutions for beverage, personal care and household products, launched the US pilot of its infinitely recyclable aluminium cups in September 2019. In response to growing consumer demand for sustainable products, Ball identified an opportunity to create an innovative alternative to plastic cups. Just like an aluminium can (which has a global recycling rate of 69%), the aluminium cup can be recycled an infinite number of times without losing quality. 75% of aluminium ever produced is still in use today. Lightweight, sturdy and cool to the touch, Ball’s aluminium cup offers consumers a better beverage drinking experience and, according to the company, is a game changer for major entertainment venues and concessionaires looking to be more sustainable.
A limited supply of aluminium cups are being produced through 2020 for use in areas where plastic cups are common. The aluminium cup has been available to consumers at venues across the US, including the Pepsi Center, Mercedes Benz Stadium and Hard Rock Stadium. In October 2019, Ball broke ground on its first dedicated aluminium cups manufacturing facility in Rome, Ga.
A full list of the 2020 Fast Company winners can be found here.
For more information about the Ball Aluminium Cup, visit www.ball.com/cups.