Ball announces national partnership with Blue Ocean Innovative Solutions for retail launch of the Aluminum Cup
The Ball Aluminum Cup™ was recognised as one of Fast Company’s 2020 World Changing Ideas
Ball Corporation has announced that it has named Blue Ocean Innovative Solutions, a leading omnichannel solutions provider, to represent the Ball Aluminium Cup at Walmart and Sam’s Club locations across the US.
Ball launched the US pilot of its infinitely recyclable Ball Aluminium Cups in September 2019 and recently announced a partnership with Acosta to represent the aluminium cups in retail and on-premise outlets.
“We are thrilled about this new relationship with Blue Ocean Innovative Solutions,” said Daniel W Fisher, senior vice president and chief operating officer, Global Beverage Packaging. “Our research shows that consumers are hungry for a more sustainable cup solution and Blue Ocean’s expertise in this industry will enable us to bring the Ball Aluminum Cup directly to them.”
“Blue Ocean Innovative Solutions is very excited to partner with Ball on this game changing category innovation that will have a tremendous sustainability impact on the environment,” said Biffy Fletcher, vice president of sales, Blue Ocean. “We also know customers will be surprised and delighted by the unique drink experience this fantastic product offers.”