Trivium Packaging sardine cans celebrate 100th anniversary of Pointe de Penmarc’h

Trivium Packaging has been responsible for some memorable examples of metal packaging to celebrate brands and bring stories to life. This year, Trivium is adding new limited edition sardine cans, celebrating the 100th anniversary of Pointe de Penmarc’h, to its 2020 collection.

The infinitely recyclable cans show four scenes that capture the essence and traditions of sardine fishing in the port of Douarnenez and nearby Pointe de Penmarc’h (after which the company takes its name) between Brest and Lorient on France’s Brittany coast. Behind the colourful illustrations is a story of endeavor, struggle and innovation over many decades to bring this food onto our tables.

Pointe de Penmarc’h is now part of Maison Chancerelle, whose Connétable brand, established in 1853, has the distinction of being packaged at the world’s oldest sardine cannery in Douarnenez, which now combines the artisanal methods of the past with the most modern processing techniques.

Patrick Savouré, commercial director, Seafood from Trivium explained: “Seafood packaging has been one of our core sectors, and as we have been privileged to work for many years with canners around the world we have acquired a deep understanding of the nature and traditions of the industry. We fully recognised the proud heritage of Chancerelle, and were delighted to contribute to the centenary of  Pointe de Penmarc’h.”

The 100% recyclable aluminium cans are produced in a typical sardine format at the Trivium manufacturing plant in Moëlan-sur-Mer in Brittany, France.

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