Tata Steel appoints new sales director

Luc W Brantjes has been appointed sales director for Tata Steel’s packaging sector. He began his career with Hoogovens in the late nineties; proceeding on to Tata Steel’s packaging sector where he spent a subsequent six years as account manager and commercial manager.

Following a variety of management roles within Tata Steel, Brantjes returned to the company’s packaging sector in 2008 as commercial director, and as part of the leadership team.

In 2012 he became pricing director where he was tasked with creating a common approach to pricing across Tata Steel in Europe – an approach very much aligned to customer needs and market-specific drivers.

Immediately prior to this latest appointment, Brantjes was responsible for sales in Tata Steel’s engineering sector which spans heavy vehicles, radiators, drums, re-rollers, European OEMs customers and all independent Steel Service Centres.

“I am delighted to welcome Luc back to the packaging sector,” said Karl Haider, CCO, Tata Steel Europe. “His many years’ experience of working with our customers across the business, and his understanding of the complex packaging marketplace, make him a perfect fit for this role, especially given the challenging circumstances presented by Covid which demand new flexible and resourceful approaches to customer liaison.”

Brantjes added: “I have a long and happy association with the company’s packaging sector. Over the years Tata Steel has made a huge contribution to raising the steel industry’s recycling rate and the creation of its recycling infrastructure is one of the company’s greatest achievements. I look forward to building on this success with our customers as they look to us to help deliver a fully circular and sustainable future.”

Brantjes is a graduate of Amsterdam University where he studied Business Economics.  Married with three daughters, he is a keen sportsman, cook and gardener.

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