Alzamora Group wins Best Environmentally-friendly Packaging at World Beverage Innovation Awards

Alzamora Group, leading company in the manufacture of cardboard packaging, has obtained the award for “Best Environmentally – friendly Packaging” at the World Beverage Innovation Awards (WBIA) with LatCub, the renewable, 100% biodegradable and fully recyclable solution that replaces the rings and the plastic shrink of beverage cans.

The World Beverage Innovation Awards celebrated its 18th edition on 11 November in a virtual ceremony, organised in association with BrauBeviale. The judging panel considered 279 entries from 25 countries across 22 categories.

According to the WBIA jury, LatCub, Alzamora Group’s sustainable solution created for packs of four, six, eight and twelve cans that aims to free the oceans from plastic, is “a simple solution with a huge environmental impact that has been able to maintain, in an excellent way, the same functionality as plastic rings.”

Produced with the least possible cardboard and without any type of plastic, glue or adhesive tape, LatCub offers major brands the opportunity to expand their communication and differentiation space in a totally ecological way.

The general and commercial director of Alzamora Group, Josep M Berga, confirms that “LatCub is the first solution with these kinds of characteristics launched on the market that has proven to reach, by far, the current levels of cadence and efficiency. Results that we value positively in this first year.”

At this moment, LatCub offers an integral solution and it is available in six different models adapted to the needs of each client, with designs that provide greater protection and hygiene, as well as features that facilitate palletizing and transport.

Alzamora Group entered the World Beverage Innovation Awards in conjunction with Heineken UK – the two companies worked together to introduce the LatCub across a range of Heineken’s multipack can packs.

The leading beer company announced the launch of this new packaging line in the United Kingdom last August across Heineken, Foster’s and Kronenbourg 1664 – an important change in its packaging strategy with which Heineken UK “expects to eliminate up to 517 metric tons of plastic per year”, as the company reported.

Matt Callan, production director for Heineken UK says: “The LatCub, or Green Grip as we call it, has been a gamechanger. For so long, the plastic rings on cans of beer and cider have been rightly scrutinised, and working with the Alzamora Group, we’ve been able to install the technology and get the beers on shelves across the UK, despite huge logistical challenges brought about by the global Covid crisis.

“This award is much deserved – and we look forward to working with Alzamora as we roll out the Green Grip across our entire beer and cider portfolio, which will save over 500 tonnes of plastic every year.”

Alzamora Group has achieved important awards with LatCub. One of them is the World Star Packaging Awards (WPO), the world’s highest distinction in packaging, and now the World Beverage Innovation Awards.

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