Coors Light and Ball bring Aluminium Cup to new Las Vegas stadium

The Ball Aluminum Cup™ was recognised as one of Fast Company’s 2020 World Changing Ideas

Coors Light and Ball Corporation have announced an agreement to bring the infinitely recyclable Ball Aluminium Cup to guests at the new Allegiant Stadium in Las Vegas.

Ball, a leader in cutting-edge, sustainable aluminum beverage packaging, designed the lightweight aluminum cups in response to growing consumer preference for more sustainable options when enjoying their favorite beverages.

Molson Coors (which makes Allegiant Stadium’s official domestic beer, Coors Light, as well as its official craft beer, Hop Valley, and official hard seltzer, Vizzy), is doing its part to support the stadium’s sustainability goals, as well as its own.

“We’re proud to team up with Coors Light to bring fans at Allegiant Stadium an enhanced beverage experience and sustainable hospitality options from the start with our game-changing and infinitely recyclable aluminium cup,” said Daniel W Fisher, Ball’s chief operating officer, global beverage packaging. “We introduced the aluminium cup to meet the growing demand for more sustainable packaging choices, and we’re excited that our partnership with Coors Light will give fans visiting Allegiant Stadium an opportunity to further their efforts to reduce, reuse and recycle.”

“Coors Light has a long history of sustainable product innovation – in fact, many people don’t know that we pioneered the first-ever aluminium cans to hit the market back in 1959,” says Adam Dettman, director of partnerships and licensing at Molson Coors North America. “We’re proud to continue this history by partnering with Ball to ultimately provide fans with an eco-conscious experience, and a built-in piece of memorabilia that guests can take home after enjoying a game or event at Allegiant Stadium.”

Upon the start of activities at Allegiant Stadium, 100,000 of the 20-ounce aluminium cups will be available in the club seats at all events. Through this collaboration, Allegiant Stadium joins a growing number of professional football stadiums that feature the Ball Aluminum Cup at scale. Molson Coors encourages fans to drink responsibly.

Infinitely recyclable and economically valuable, aluminium is the most sustainable beverage packaging material, and like aluminium cans, aluminium cups can be easily recycled. In fact, 75% of the aluminium ever produced is still in use today. In addition to its sustainability and recycling strengths, the aluminium cup is lightweight, sturdy, cool to the touch and provides an elevated experience. It also can be customised with logos and graphics, as it will be for Allegiant Stadium.

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