Entries invisited for BAMA’s Can Do awards
The British Aerosol Manufacturers’ Association (BAMA) has announced the launch of its Can Do Awards 2011 in a bid to recognise and reward the best local authority recycling campaigns that includes empty aerosols.
The winning local authority will, for the first time, receive a prize worth £1,200.This is the third successive year that the competition has run and the Can Do Awards form an important part of a long-running campaign initiated by BAMA to encourage and promote kerbside recycling of empty aerosols. Already 76% of local authorities recycle empty aerosols and of those that do, many report increased success due to their communications campaigns to householders. It is this communication and education process that the BAMA Can Do Awards recognises.
This year, the awards are being run to coincide with National Recycling Week – 7th-14th November 2011 with the winner and runners-up being notified during that time. Entries are invited from local authorities from now until the closing date for submissions at noon on the 2nd September 2011.
For the first time in 2011, BAMA’s prize sponsor, Epic Media Group, is donating a prize of a £1,200 changeable graphic display system for a recycling vehicle to the winning authority. This will provide one customised graphic which will act as an advertisement on a vehicle.
Sue Rogers (pictured), director of BAMA and a member of CanTech International’s editorial board, said: “The awards during the past two years have illustrated some of the fantastic work that local councils are undertaking in the communication of aerosol recycling to their householders. “In previous years, the judges have been hugely impressed by the quality of the entries and the impressive marketing strategy behind some of the campaigns. We urge even more local authorities to enter the competition this year. Authorities who recycle empty aerosols but have not yet initiated an active communications programme can rely on help from BAMA. We offer posters and other display materials on our website.”
Research shows that many consumers are still not aware that they can recycle their empty aerosols with their other metal recyclables. In addition to the majority of local authorities who are recycling, BAMA also wants to encourage the remaining councils to follow suit.
“The Can Do Awards is a way of highlighting best practice in a really positive way as once an authority has opted to accept empty aerosols for recycling, success depends on communicating this to householders,” adds Rogers.
In addition to the main prize, the winner will receive an engraved trophy and the two runners-up will each receive a framed certificate.
Entry forms for the Can Do Awards 2011 are downloadable from: www.bama.co.uk/can-do-awards/
