Estrella Damm uses plastic packaging alternative by Graphic Packaging International
Paper-based packaging solution provider, Graphic Packaging International, has partnered with Estrella Damm to replace 100% of its plastic shrink wrap packaging, equivalent to 99 tonnes annually, with paperboard alternatives on multipack cans.
Estrella Damm has launched a rounded-corner pack, designed and developed by Graphic Packaging International. The pack has a range of opening options making interesting merchandising options possible and enhancing the point of sale.
Ana González, innovation and design manager at Graphic Packaging, said: “This is the first structure of its kind in the beverage market. We have worked closely with Estrella Damm’s team to ensure that the plastic replacement solution created is innovative and strengthens the brand. The elevated shelf appeal of this solution is the culmination of a long and successful collaboration between Graphic Packaging and Estrella Damm.”
Functional as well as aesthetically pleasing, the packaging wraps tightly around the cans, protecting them from damage as they move through the supply chain. In addition to its bold and practical design, it is made from recyclable paperboard, which highlights Estrella Damm’s and Graphic Packaging’s efforts to develop eco-sustainable alternatives in packaging.
Graphic Packaging has installed the first of two QuikFlex™ machines, which meet production and market needs. Initially 6-, 12-, and 24-packs have been launched.