Ball becomes Los Angeles Chargers sustainability partner
Image: Los Angeles Chargers
Ball Corporation has announced that it will become a sustainability partner of the Los Angeles Chargers.
The partnership will include community engagement, increased use of aluminium beverage packaging and game day activations to improve recycling processes and education. It builds on both organisations’ commitment to advancing sustainability in sports and entertainment, and also on Ball’s position as the official Infinitely Recyclable Aluminium Packaging Partner of SoFi Stadium. The stadium will feature the company’s infinitely recyclable Ball Aluminium Cup for draft beer and cocktails. The Chargers will use the cups at team training facilities, camps and on game days. Additionally, the partnership will allow the organisations to create local sustainability awareness events, targeted community recycling improvements and educational programming.
Ball Corporation chairman and CEO, John Hayes, said: “This partnership is an opportunity to implement real-world solutions to the packaging waste crisis by increasing use of infinitely recyclable aluminium cans, cups and bottles and making recycling easy for teams and fans. We look forward to working with the Los Angeles Chargers to make an impact at SoFi Stadium and within the broader Los Angeles community.”
The lightweight Ball Aluminium Cup used in sports and entertainment venues was developed as a direct response to growing consumer preference for more sustainable products.
Throughout the partnership, there will be the development and implementation of fan-facing activities in and around SoFi Stadium and focus on educational and recycling infrastructure programmes for the surrounding local community to celebrate and encourage aluminium recycling – an everyday sustainable choice for consumers and a cornerstone of making a circular economy a reality.