Jim Beam releases canned cocktails
Jim Beam has entered the canned cocktail market with two ready-to-drink products.
The Jim Beam Classic Highball and the Jim Beam Ginger Highball combine bourbon with seltzer and citrus or ginger ale to create the cocktails in a can.
The products are 5% ABV each and are available as a four-pack or as single 355ml slender cans.
Malini Patel, managing director for the James B Beam Distilling Co at Beam Suntory, said: “We know that so many drinkers get tired of beer and crave something refreshing, lighter and more balanced. Our new ready-to-drink Highballs are the perfect way to enjoy Jim Beam in a new, refreshing way – whether you’re a bourbon fan or you’re trying bourbon for the first time.”