Ball Aluminum Cup becomes available to US consumers
Ball Aluminum Cup
Ball Corporation has announced that its Ball Aluminum Cup is now available for purchase at major retailers in all 50 states across the US.
Between May and June, the cups will be available for the first time in more than 18,000 food, drug and mass retailers.
Dan Fisher, president, Ball Corporation, said: “As a company, we are relentlessly focused on enabling the circular economy and finding new ways to help solve the packaging waste crisis with aluminum beverage packaging. We look forward to working with our retail partners to continue advancing this mission.”
Sebastian Siethoff, general manager, Cups, at the company, said: “We are excited to expand the cups’ footprint and continue driving meaningful sustainable solutions for customers and consumers.”
The nationwide retail rollout follows the success of a limited pilot that began in 2019. Since then, the cups have been available in select retailers, restaurants, and major sports and entertainment venues such as Ball Arena in Denver, SoFi Stadium in Inglewood and Allegiant Stadium in Las Vegas. The cups are also available on Amazon, where they are currently the number three best-selling product in the cups category.
Ball is producing the cups domestically from its dedicated cups manufacturing facility in Rome, Ga. The product is available in 20oz and 16oz formats.
For more information, visit www.ball.com/cups.